As I see it, being an author consists or two real parts. One is of course writing. The other is promoting that writing. I’ve been spending my limited time writing and have for the most part neglected the other. The result has been a drop in sales.
I’ve been trying to improve my marketing and promotion without cutting too much into my writing time. I’ve fixed my Facebook page, which was not getting my daily posts the way it is supposed to. I went to my one yearly book signing. Finally, I’ve been experimenting with Amazon’s ads. I think I’ve got worked out how to get the biggest bang for the buck on them. I have a few other ideas, but they’ll probably have to wait until summer, when I have more time. Writing has to come first.